Full Stack Paid Marketing Program

If you are looking to convert browsers into Sales with the world’s most powerful Online Advertising tool, Google Adwords, this is the right certification program for you. In this Full Stack course in Google Adwords, you will learn to go from Beginner to Advanced in Online Advertising on the World’s Biggest Search Engine.

You will Learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page.
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns.

  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns.

  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site.
  • Advertise Your Products And Services Online Effectively.
  • Monetize The More Than 6 Billion Daily Searches On Google.
  • Boost Traffic and Increase Sales to Your Website.

Introduction To Digital Marketing

1
HTML Basics
2
Sublime
3
HTML Structure
4
CSS basics
5
Assignments on the session
6
Conversion of a psd layout into Emailer
7
Assignments on the session
8
Introduction to Email Marketing
9
Introduction to Marketing Automation
10
Introduction to Social Media Marketing

Introduction to B2B

1
JS Intro
2
Variables
3
Operators
4
Choosing the Right Development Tool

Google Ads

1
JS Intro
2
Variables
3
Operators
4
Data types
5
Array
6
Objects
7
Functions
8
Events
9
String
10
Math object
11
Conditions
12
Loop
13
Json Intro
14
DOM Intro
15
DOM HTML,CSS,Events

Facebook Ads

1
WMS Tools
2
Web technologies Followed in P2
3
Drupal
4
Assignments on the session
5
Drupal
6
Assignments on the session
7
8
9
10
Key Advertising Terms
11
Billing Summary
12
Website, Email, Page Engagement, Video Views, Lookalike
13
Video, Lead, Instagram, App Install
14
Power Editor Easy Split Testing, Bulk Manage
15
Business Manager
16
Custom Conversions and Standard Events
17
Facebook Marketing Partners

LinkedIn Ads

1
URLs
2
Title Tags
3
Keywords Tag
4
Description Tag
5
Other Meta Tags
6
Video Ads
7
Carousel Ads
8
Linkedin Reports
9
Demographics
10
Audience Targeting
11
Custom Audience
12
Budget Mapping : CPM,CPC
13
Budget : Ad Types

Twitter Ads

1
Orientation in Bootstrap 4 and Requirements of a CSS framework
2
Bootstrap 4 Introduction and Utility classes of Bootstrap Framework
3
Sample Landing Page HTMLization Using Bootstrap 4
4
Internal Links
5
Link Blocks
6
Twitter Ads : Clicks and Conversions
7
Twitter Ads : App Installs and App Engagement
8
Twitter Ads : Followers
9
Twitter Reporting

Youtube Ads

1
Creating your AdWordsHow Structured Data Markup Can Boost Your Pages account
2
Picking a Markup Format
3
Customizing Your Google Search Results with Markup
4
Setting your budget
5
Setting budget and choosing the ad format
6
Starting with ad groups
7
Adding your video to the ad
8
Targeting demographics
9
Target audiences
10
Choosing content where your ad will appear
11
Choosing keywords
12
YouTube Reports

Instagram Ads

1
The (Worthless) “Submit Your URLs” Pages
2
Gotta Have Links!
3
Creating XML Sitemaps
4
Referencing the Sitemap in and pinging the search engines
5
Submitting Your Sitemap via Webmaster Accounts
6
Submitting URLs through Webmaster Accounts
7
Reviewing Your Analytics

Pinterest Ads

1
PHP Intro
2
Executing Php scripts
3
Syntax, Variables
4
Variables,Data types
5
Constants, Operators
6
Conditional and Loops
7
PHP Include

Landing Pages and CRO

1
PHP Strings and Arrays
2
Functions
3
SESSION, Cookies
4
Form Handling
5
FILE Handling
6
Basic OOPs Concepts
7
MYSQL INTRO
8
Mysql connection
9
CRUD Operations
10
Assignments on the session
11

Microsoft Excel

1
Dissecting Local-Search
2
How the Search Engines Know Where You Are
3
“Localizing” Your Pages
4
Finding Local-Focus Directories
5
Formatting Data In An Excel Worksheet
6
Inserting Images And Shapes Into An Excel Worksheet
7
Creating Basic Charts In Excel
8
Microsoft Excel : Intermediate Level
9
Working With An Excel List
10
Excel List Functions
11
Excel Data Validation
12
Importing And Exporting Data
13
Excel PivotTables
14
Working with Excel PowerPivot Tools
15
Working with Large Sets of Excel Data

US Business Communication

1
The Most Important (and Difficult) Part of SEO
2
How Google Revolutionized Search with Link Analysis
3
Five Ways Links Help You
4
Two Types of Links: “Real” vs. “Fake”
5
Workplace Communication: You Can Speak Up at Meetings!
6
Workplace Communication: Effectively Deliver Criticism Business Communication
7
Listening Skills: The Ultimate Business Communication Soft Skill for Leaders
8
Eliminate Verbal Tics, Uh, Um, Er, Ya Know
9
Body Language in the Workplace
10
Using Your Voice As a Communications Tool
11
Communication Skills for Introducing Yourself
12
Telephone Business Communication Skills
13
Assertiveness: You Can Be A More Assertive Communicator
14
One On One Communication Skills
15
Business Communication Skills for Team Presentations
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Enrolled: 46 students
Duration: 3 Months
Lectures: 135
Video: 28 hours
Level: Advanced