Full Stack Organic Marketing Program

If you are looking to convert browsers into Sales with the world’s most powerful Online Advertising tool, Search Engine Optimization, this is the right certification program for you. In this Full Stack program, you will learn to go from Beginner to Advanced in Online Advertising on the World’s Biggest Search Engine.

You will Learn

  • An understanding of how to rank a Web site high up in the major search engines using SEO
  • The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.

Picking Powerful Keywords

1
Keywords: a Channel to Your Prospects
2
Brainstorming Your Keywords
3
Google AdWords Keyword Planner
4
Using Keyword Analysis Tools
5
Planning Keyword Strategies

Preparing Your Site

1
SEO Starts Before You Build
2
Choosing a Viable Domain Name
3
Choosing the Right Host
4
Choosing the Right Development Tool
5
Why You Need TLS and a Mobile-Ready Site
6
Avoiding Things That Hurt SEO
7
Its Not Just About SEO
8
Who is Building the Site?

Your First Small Steps

1
Is Your Site Already Indexed?
2
Why Your Site May Not Be Indexed
3
Understanding the Search Results

Understanding The Role Of Content

1
Content is Not King! But is very vital.
2
You Need High Quality Content
3
Creating or Buying Content
4
More Sources of Content
5
User Generated Content
6
Duplicate Content: Can it Hurt?

Basic Page Optimization: Hidden Code

1
URLs
2
Title Tags
3
Keywords Tag
4
Description Tag
5
Other Meta Tags

Basic Page Optimization: Visible Code

1
Heading Tags
2
Body Text
3
Images
4
Internal Links
5
Link Blocks
6
What We Do Paragraphs
7
HTML Sitemaps

Using Structured Data Markup

1
How Structured Data Markup Can Boost Your Pages
2
Picking a Markup Format
3
Using Markup Tools
4
Customizing Your Google Search Results with Markup

Submitting To Search Engines

1
The Worthless Submit Your URLs Pages
2
Gotta Have Links!
3
Creating XML Sitemaps
4
Submitting Your Sitemap via Webmaster Accounts
5
Submitting URLs through Webmaster Accounts

Submitting To Directories

1
Search Engines vs. Search Directories
2
How Directories Help You
3
Finding More Directories
4
When You are Asked to Pay

Working With Webmasters Accounts

1
What Webmaster Consoles Do For You
2
Registering Your Site and Submitting Your Sitemap to Google
3
Google Console Setup
4
The Google Console Search Appearance Area
5
The Google Search Traffic Area
6
The Google Console Index Area
7
The Google Console Crawl Area
8
The Google Console Security Issues, Resources, and Settings

Using Local Search SEO

1
Dissecting Local Search And Map Results
2
How the Search Engines Know Where You Are
3
Localizing Your Pages
4
Grabbing Control of Your Business Listing
5
Further Localization Techniques
6
Finding Local-Focus Directories

You Must Have Links

1
The Most Important and difficult Part of SEO
2
How Google Revolutionized Search with Link Analysis
3
Five Ways Links Help You
4
Two Types of Links: Real vs. Fake

Linking : The Geek Stuff

1
Understanding PageRank
2
Finding Pseudo PageRanks
3
Understanding TrustRank
4
The Anatomy of a Link
5
nofollow Links

Designing The Perfect Link

1
Putting Keywords into the Anchor Text
2
Googlebomb Lives
3
More Good Things for Links
4
A Natural Link Profile
5
What to Watch For: a Linking Summary

The First Places To Get Links

1
The 1st Place to Look: Low Hanging Fruit
2
Link Analysis Tools: Who Links to Your Competitors?
3
Performing a Link Analysis with Majestic
4
Social Networking Links
5
Low Value/No Value Links

When You Still Need Links

1
Mentioning Your Site in Forums
2
Buying Links
3
The Ideal Link Generation Process: Link Bait
4
The Future of Link Building? The PR Model

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Enrolled: 34 students
Duration: 3 months
Lectures: 84
Video: 22 hours
Level: Advanced